We run the entire digital side of marine businesses in Mallorca: the website, online and offline communications, and IT support for the office and the workshop. One supplier for all three — it is exactly what we do for Mallorca Naval and for Camber Marine, the official Volvo Penta distributor for Mallorca and Menorca.
Two Palma marine businesses already working this way
These are not filler logos: they are two Palma clients for whom islaNet runs the full Digital 360 service. This is exactly what we do for each of them.
| Client | What they do | What we handle |
|---|---|---|
| Mallorca Naval Palma de Mallorca | Yacht dealer and yacht brokerage for Spain and Portugal | Website design and development · online and offline communications · IT support |
| Camber Marine Son Castelló, Palma | Volvo Penta Center for Mallorca and Menorca: sales, spare parts and installation of marine engines | Website design and development · online and offline communications · IT support |
An important point of accuracy: our client is Camber Marine, S.L., the company that officially distributes Volvo Penta in the Balearic Islands. We do not work for Volvo Penta or for any manufacturer: we work for the marine businesses in Mallorca that represent and install their products.
What makes a marine business in Mallorca different
Marine marketing is not general marketing with pictures of boats. Four things change the whole approach, and we have learned them working here:
- Your customer is not local. A yacht buyer or an owner looking for an engine may well be in Germany, the UK or Scandinavia. The website has to be in several languages and speak each market’s commercial language, not read like machine translation.
- The season runs the business. The marine cycle in the Balearics has very sharp peaks: winter is for refits and buying decisions, summer is for operating and servicing. Communications are planned around that calendar, not a generic one.
- The decision is long and expensive. Nobody buys a yacht or repowers a boat because of an advert. What works is a sustained presence, clearly explained technical specifications and being there when the customer asks — including when the one asking is an AI.
- Offline still counts. This industry runs on boat shows, the marina and word of mouth. That is why we also handle everything off the screen: brochures, a presence at industry shows and sales material consistent with the website.
What islaNet’s marine 360 service includes
| Area | What we do |
|---|---|
| Website | Design and development of your corporate website: multilingual, with a catalogue or fleet listing, fast on mobile and built to be found. From 3,500 € (+VAT). |
| Online communications | Social media, content, campaigns and SEO and GEO positioning — so Google finds you and so ChatGPT or Perplexity cite you when someone asks about your sector in Mallorca. From 60 €/hour. |
| Offline communications | Brochures, boat show material and sales collateral, following the same brand line as everything digital. |
| IT support | Office and workshop computers, network, backups and support with a 30-minute response during working hours. Flat rate from 50 €/month per device, or hour packs from 60 €/hour. |
| One point of contact | The same company for all four: nobody passes the buck when the website goes down in the middle of a boat show or email stops arriving on a Saturday in high season. |
All prices are “from” prices: the real figure depends on the scope. Most clients start with one area and expand once they see it working — that is how both of the cases above began.
Why a marine business gains from a single supplier
In the marine industry everything is connected: the campaign drives traffic to the website, the website captures the enquiry, the enquiry arrives by email and the email lives on the office computers. When a different company handles each piece, things break right at the seams — and in high season a website that is down or an email that never arrives is a lost sale, not a technical incident. With one team behind it all, there is no seam: IT support, the website and marketing are all ours, and we answer for all three.
Let’s talk about your marine business →
FAQs
about marine businesses and marketing
Do you work with marine businesses in Mallorca?
Yes. Our marine clients include Mallorca Naval, a yacht dealer and brokerage in Palma, and Camber Marine, the Volvo Penta Center for Mallorca and Menorca. In both cases we run the full service: website, online and offline communications, and IT support.
What is a Digital 360 service for a marine business?
It means one company takes care of everything digital: the website, online marketing, offline material and day-to-day IT. It works particularly well in the marine industry because the business depends on all four at once, and in season there is no room for one supplier to blame another.
How much does it cost?
It depends on the scope. As a guide: a corporate website starts from 3,500 € (+VAT), marketing work from 60 €/hour and IT support from 50 €/month per device on a flat rate. These are “from” prices: we send you a fixed quote once we have looked at your case.
Do you build multilingual websites for boat sales?
Yes, and it is the norm in this sector: the buyer is usually from abroad. We build the site in whichever languages you need, with boat listings or a product catalogue, and set up to rank in each market, not just in Spanish.
Can you handle just one part, the website for example?
Yes. You can start with whatever is most urgent and add the rest later. In fact that is the usual route: clients start with the website or the IT support and, once the relationship is working, add everything else.