Social media management
in Mallorca
For businesses in Mallorca that need consistent presence, relevant content and measurable results on social media.
Posting a lot
is not
having a strategy
When your social media does not communicate your value, customers compare by price and go with whoever communicates better. Posting for the sake of posting does not convert: social presence needs strategy, rhythm and data.
Services included
in social media management
Five blocks cover the whole operation: from strategy and content production to daily publishing, paid investment and results analysis. Click on each service to see the detail or, if you only need community management, let’s get straight to it.
Community management
Active management of your communities on Instagram, Facebook, LinkedIn and TikTok: we reply to comments, DMs and reviews during the hours your audience is online. We keep tone of voice consistent and build real relationships, not just presence.
Strategy and editorial plan
We define which channels make sense for your business, which content pillars connect with your audience and a monthly calendar with clear dates, formats and goals. The strategy is reviewed each quarter against real data.
Content production
We produce the native formats that work best on each network: short video, carousels, stories, reels and posts in collaboration with local creators when needed. Production quality and posting consistency.
Paid social: Meta, TikTok, LinkedIn Ads
Paid campaigns on Meta (Instagram + Facebook), TikTok and LinkedIn segmented by audience and objective (awareness, leads, sales). We test creatives and optimise bids weekly to lower your cost per result.
Social media analytics and reports
Monthly report with real metrics (reach, engagement, clicks, CPA, ROAS) and actionable conclusions. No make-up: if something is not working, we say so and change it.
What proper social media management includes
Initial audit
We review current accounts, local competition in Mallorca and benchmarks in your sector. We identify gaps and opportunities before touching anything.
Editorial strategy
We define content pillars, frequency and organic/paid mix according to objectives. Monthly calendar approved by you.
Visual system and tone
Templates, palette and voice consistent across all channels. Your brand recognisable on Instagram, TikTok, LinkedIn or wherever it needs to be.
Activation and optimization
We publish, manage community, launch paid and measure. Weekly creative iteration. What works is scaled.
“POSTING IS NOT A STRATEGY. SHOWING UP WELL IS.”
Three layers
that organize your digital presence
Strategy. Understand business, audience and objectives. Define which social network brings real value and what type of content works.
Execution. Constant content production — photo, video, copy — plus publishing and community management at the pace each channel needs.
Optimization. Monthly analytics, A/B testing of creatives, paid investment adjustment. What works is scaled. What does not is discarded.
What changes when your social media stops improvising
More focus |
You decide with less doubt.
Same voice |
Website, sales and social media are aligned.
Less friction |
Teams and providers improvise less.
Better reading |
Your proposal is understood faster.
More value |
Your image supports what you charge.
Better recall
People recognise you sooner and confuse you less.
‘Working with islaNet has been an excellent decision. They have improved our online presence and we have seen an increase in customers in a short space of time. They are professional and are always there when we need them. Highly recommended.’
Companies
that already trust us
Yes, these are some of our clients
Six signs of
bad social media management
If everything revolves around “uploading content”, you are missing strategy, data and real results.
They only show you pretty templates
They only show you pretty templates
They do not measure reach or leads
They do not measure reach or leads
They publish the same thing on every network
They publish the same thing on every network
They charge per post, not for results
They charge per post, not for results
They do not work on paid social or understand it
They do not work on paid social or understand it
They block access to your accounts
They block access to your accounts
A useful presence
is noticed when it sells
- More clarity when deciding
- Fewer intuition-based changes
- More coherence between website, sales and content
How we work on
your social media
according to your starting point
From scratch
For projects that need to start with a clear foundation: define the right approach, proposal and decision-making criteria through brand consulting.
Reactivate channels
For brands with profiles already created but no traction: we audit accounts, reposition content and reactivate publishing, paid and community management.
Paid social only
For teams that already produce their own content and need controlled Meta Ads, TikTok Ads or LinkedIn Ads campaigns with a clear measurement system.
360º strategy
For brands that need to connect strategy, content, community and paid into a single operating system that reinforces positioning and generates business.
How we work
on your social media management
Audit and objectives
- We define objectives, context, audience and competition.
Strategy and editorial plan
- We define focus, channels, tone and the content system.
Content production
- We turn the strategy into photo, video, copy and native formats for each network.
Daily publishing and supervision
- We publish, manage community, supervise responses and keep the calendar running.
Analysis and optimization
- We measure what works, adjust the plan and scale the formats that generate business.
Frequently asked questions
| about social media management
How much does social media management cost in Mallorca?
Public islaNet pricing in 3 levels: Starter €590/month — 1-2 networks, editorial plan + community + basic analytics; Pro €1,290/month — 3 networks + video production + paid social up to €800/month; and Enterprise €2,290/month — 360º management, all channels, advanced paid + dedicated team. No mandatory lock-in. Cancel with 30 days’ notice.
Which social networks should my business in Mallorca work on?
Not every network works for every sector. For hospitality and restaurants we usually prioritize Instagram + TikTok. For B2B and professional services, LinkedIn + Instagram. For local e-commerce, Meta Ads + Instagram. In the initial audit we tell you which ones bring real ROI and which ones are not worth your time.
How long does it take to see results on social media?
Real organic traction — steady engagement, community growth — usually appears from month 3-4. Paid social results — leads, conversions — are measurable from the first week, with optimizable data from day 14. If an agency promises results in 30 days without paid, be suspicious.
Can I hire only Meta Ads or Instagram, without community management?
Yes. We have a specific “Paid social only” plan for companies that already produce their own content and only need Meta Ads, TikTok Ads or LinkedIn Ads campaigns with controlled budget. The recommended minimum for profitability is €500/month in ad spend.
Is there a long-term contract? Can I cancel whenever I want?
We work without mandatory lock-in. We recommend a minimum of 3 months to start seeing patterns and optimize, but you can cancel with 30 days’ notice. No penalty, no small print.
Why choose a social media agency in Mallorca rather than one in Madrid or Barcelona?
If your business competes in the Balearic Islands, a local agency understands the context better: tourist season, Mallorcan commercial language, relevant events, local press and radio that amplify. We hold in-person meetings in Palma when needed and respond during Spanish business hours, not remotely from another time zone.
LET’S TALK
ABOUT
YOUR
SOCIAL MEDIA
If your social media is not delivering results or you do not know where to start, let’s talk. We tell you what we would do in your case, with no commitment.