SEO Positioning in Mallorca
We have spent more than 20 years positioning Mallorcan companies on Google. We combine technical SEO, locally driven content and authority built through white-hat link building. Free initial audit valued at €1,500. Only one client per sector and municipality — if your direct competitor is already working with us, we will not take the project.
Why doesn’t your website appear on Google?
It happens every week in Mallorca: a good-looking website, a known brand, budget invested in social media… and when a customer searches for “web positioning in Mallorca”, “SEO agency Mallorca” or “SEO consultant Mallorca”, a smaller company appears above you.
That is not luck or budget. It is specific SEO work: clean indexation, content with real intent, authority built with white-hat backlinks, an optimized Google Business Profile and a Local Pack won through consistent citations and reviews.
SEO in Mallorca is different from any other Spanish city:
- Marked seasonality: your website must respond differently in high season — May to October — and low season.
- International audience: Germans in Calvià, Andratx, Pollensa and Alcudia; British customers in Magaluf and Cala Major.
- Fierce local competition in hospitality, restaurants, nautical and professional services.
- Relevant languages: Spanish + English + German minimum, Catalan depending on the sector.
SEO services included in Mallorca
Nine blocks cover the entire SEO pillar in Mallorca. The first 3 are operational today; the rest are activated according to client needs. Click any service to see the details.
SEO Audit in Mallorca
Your SEO positioning in Mallorca is much more than keywords: it is the foundation that allows customers to find you when they need you. We work the three layers (technical, content, authority) so your business appears first on Google and Local Pack.
SEO Optimization for SMEs in Palma
Continuous improvement of your existing SEO: keywords with purchase intent, evergreen content, on-page optimisation and technical tweaks to lift CTR in SERP. Designed for SMEs that already rank on Google but want to convert more.
SEO Agency in Mallorca
Local SEO agency in Palma with monthly tracking, clear reports and direct contact. We work with SMEs, hotels, restaurants and professionals who need real visibility in Mallorca and mainland Spain.
Local SEO and Google Business Profile
We optimise your Google Business Profile (NAP, categories, posts, reviews) and local citations so you appear in the Mallorca Local Pack. Essential for physical businesses, hotels, clinics and professional services.
Technical SEO and Core Web Vitals
Corporate websites, e-commerce, intranets and portals with technical SEO integrated from day one. Core Web Vitals in green, complete schema, clean indexation.
SEO Migration
CMS change, domain migration or restructuring without losing rankings: URL mapping, 301 redirects, canonical management, updated sitemap and organic-traffic monitoring throughout the transition.
Link Building and authority
External link strategy on relevant media and blogs to build domain authority naturally. Focused on topical quality and geographic relevance, never on quantity or link farms.
SEO copywriting and content
SEO-optimised copy for articles, product pages, landings and guides written for ranking and conversion. We research search intent, semantics and competition before drafting each piece.
International multilingual SEO (DE/EN/FR)
Ranking in foreign markets (Germany, United Kingdom, France) with correct hreflang, native translation and country-specific keywords. Built for hotels, e-commerce and services with international clientele.
How we work SEO: 3 layers that determine your positioning
Layer 1 · Technical SEO (the foundation)
Core Web Vitals with specific targets: LCP <2.5s, CLS <0.1, INP <200ms. Google has used them as a ranking factor since 2021; in March 2024, INP replaced FID.
We implement: segmented XML sitemap, 301 redirects without equity loss, complete JSON-LD schema — LocalBusiness, FAQPage, Service, BreadcrumbList — consistent canonical tags, correct multilingual hreflang — never Google translation — and optimized crawl budget.
Professional stack: Screaming Frog for crawling, PageSpeed Insights, Search Console, Ahrefs for toxic backlinks and DinoRank for internal cannibalization.
Layer 2 · Content with intent
Keyword research with SEMrush + Ahrefs + Search Console + DinoRank. Topical maps by silo. Three keyword types per project:
- Transactional: “boutique hotel Pollensa”, “charming restaurant Palma”, “emergency plumber Manacor”.
- Informational: “what to do for a weekend in Mallorca”, “how to choose an agroturismo”.
- Qualified local: your service + your municipality — “employment advisor Calvià”, “dental clinic Inca”, “bicycle workshop Santa Catalina”.
Content under Helpful Content System and AI Overviews: real experience, proven expertise, topical authority and verifiable trust — E-E-A-T.
Layer 3 · Authority and Local Pack
White-hat backlinks from real domains — DR >20. No PBNs, farms or Fiverr services — Google detects and penalizes them.
Local link building in Mallorca: Diario de Mallorca, Última Hora, Mallorca Diario, Chamber of Commerce, PIMEM, AETIB. Vertical directories: TripAdvisor for hospitality, Yacht Charter Fleet for nautical, Doctoralia for clinics.
Google Business Profile + 20-30 consistent NAP citations — Páginas Amarillas, Foursquare, Apple Maps, Bing Places, Trustpilot. Review strategy with replies to all — key for Local Pack.
Monthly reporting + iteration
Dashboard in Looker Studio connected to Search Console + GA4 + Tag Manager + Ahrefs + Google Business Profile. Real KPIs: organic clicks, CTR by keyword, attributed conversions, organic CAC, top 10/3/1 positions, Local Pack citations.
Monthly 30-minute meeting. Actionable decisions, not 50-page PDFs with vanity metrics.
“POSITIONING IS NOT PUBLISHING. APPEARING ON GOOGLE WITH INTENT IS.”
30 / 60 / 90-day roadmap with exact deliverables
Day 30 — Diagnosis + quick wins: full technical audit — CWV, indexation, crawl, schema. Initial keyword research: 50-150 KWs. Quick wins implemented. Bonus: GEO audit — where ChatGPT and Gemini cite you today.
Day 60 — On-page + Technical: on-page optimized on core pages. Advanced technical SEO: complete schema, segmented sitemap, hreflang. 5-10 new pieces of content optimized for intent and E-E-A-T.
Day 90 — Authority + Local Pack: white-hat link building with 8-15 DR >20 links from local media. Optimized Google Business Profile, 20-30 NAP citations, review strategy. Looker Studio reporting + review meeting.
What changes when your SEO starts working
Traffic with buying intent
Users searching for exactly what you sell in Mallorca — not curious browsers. Conversions above visits.
Predictable and decreasing CAC
You know how much each new customer costs from month 3. Organic CAC decreases month by month as SEO matures.
Local Pack at the top for your area
You appear in the Local Pack — the 3 map results — when someone searches for your sector + municipality. Direct calls without Ads.
Recognisable brand in Mallorca
Appearing in Google’s top 3 creates perceived authority. People remember you and search for you again by name.
Your data, yours (Search Console + GA4)
Your domain, your Search Console, your GA4, your Tag Manager, your Google Business Profile. If you leave, you keep your data.
No lock-in, no long-term contract
Monthly contracts. If there are no measurable quick wins in 90 days, we do not invoice the following month. No penalty.
‘Working with islaNet has been an excellent decision. They have improved our online presence and we have seen an increase in customers in a short space of time. They are professional and are always there when we need them. Highly recommended.’
Companies
that already trust us
Yes, these are some of our clients
How to know if your SEO agency is not working
If they only talk about keywords — without technical SEO or authority — give you position PDFs with no business KPIs, promise top 1 in 3 months without a prior audit, show you green charts while revenue does not move, do not give you access to your Search Console or GA4, or force you into a long-term contract… they are selling smoke.
Real SEO is slow at first, predictable later, and is measured in customers acquired, not positions.
They have no prior keyword research
They have no prior keyword research
They only look at positions, not revenue
They only look at positions, not revenue
They do not touch technical SEO
They do not touch technical SEO
They block access to Search Console and Analytics
They block access to Search Console and Analytics
Cheap link building — PBNs, farms, private networks
Cheap link building — PBNs, farms, private networks
They do not work on local SEO or Google Business Profile
They do not work on local SEO or Google Business Profile
Useful SEO is measured in revenue, not positions
- More clarity when deciding
- Fewer intuition-based changes
- More coherence between website, sales and content
How we work on your SEO according to your starting point
No previous SEO
For new websites or sites that have never worked on SEO in Mallorca. Full initial audit — 200+ factors — keyword research from the top 10 competitors and a 6-12 month prioritized plan with quick wins from month one.
SEO migration
For websites changing domain, platform — WordPress, Shopify, custom — or structure. URL mapping, 301 redirects without equity loss and ranking recovery in 60-90 days. Without losing the organic traffic already earned.
Multilingual SEO (DE/EN/FR)
For companies with markets in German and English — boutique hospitality, nautical, tourism services. Correct hreflang, native content by language — never Google translation — and independent keyword research by country.
Continuous SEO (ongoing)
For companies with organic traffic that want to maintain and grow it. Continuous optimization, 4-8 new monthly content pieces, 3-5 white-hat backlinks, reporting with measurable business impact.
How we work on an SEO project
Initial audit
- We define objectives, context, audience and competition.
Keyword Research
- We define keyword focus, search intent and the topical map.
On-page + Technical
- We turn the strategy into technical improvements, on-page work and optimized content.
Off-page + Authority
- We build authority through white-hat links, local citations and Google Business Profile.
Reporting + Iteration
- We report what matters and iterate the next sprint without improvisation.
Frequently asked questions about SEO in Mallorca
How much does it cost to position a website in Mallorca?
Initial SEO audit: FREE — valued at €1,500, the real cost if you do it with another agency.
Local SMEs in Palma and towns: from €450/month — audit + GBP + 5 content pieces + reporting.
Companies with competitive island-wide keywords: from €950/month — intensive link building + 8 content pieces + advanced reporting.
No lock-in. KPIs committed in writing.
How long will it take to see real results?
Very specific local — “bicycle workshop Santa Catalina”: 1-2 months. Local sector — “advisor Calvià”: 3-4 months. Medium keywords — “SEO agency Mallorca”: 4-6 months. Competitive — “beach hotel Mallorca”: 6-9 months. LLM citations: 2-4 months.
What does the free SEO audit include?
200+ technical factors audited, keyword research from the top 10 in your sector, local competitor analysis, backlink and content status. Prioritized plan of 50-100 improvements with effort/impact. Bonus: initial GEO audit. No obligation to continue with us.
What type of keywords would we work on for my sector?
Mix by project: transactional keywords — purchase intent; informational keywords — attract audience; local by municipality — Palma, Calvià, Manacor, Pollensa, Alcudia, Inca, Santa Catalina; and multilingual DE/EN/FR for tourism sectors.
What if my direct competitor already works with you?
We tell you before accepting the project. One client per sector and municipality: no exceptions. If you want to check before the audit, we verify it within 24 hours.
Do you do multilingual SEO — German and English?
Yes, specialty in German and English for the tourism sector — boutique hospitality, nautical, services for international residents. Correct hreflang, native content by language — not penalizing Google translation — and independent keyword research by language.
LET’S TALK ABOUT YOUR SEO IN MALLORCA
The first coffee is on us. A free 30-minute call to understand your business and sector. One week of technical analysis of your website. A report with: keywords you are missing, technical problems holding you back, competitors outranking you and why, and how much you can grow in 6-12 months with validated data.