Social media management
in Mallorca
For businesses in Mallorca that need a consistent online presence, relevant content and measurable results on social media.
Posting a lot
is not
the same as having a strategy
When your social media doesn’t reflect your true value, customers compare prices and go with whoever communicates best. Simply posting for the sake of it doesn’t convert: a social media presence requires strategy, consistency and data.
Services included
in social media management
Five areas cover the entire operation: from strategy and content production to daily posting, paid advertising and results analysis. Click on each service to see the details, or if you only need community management, let’s get straight to the point.
Community management
Active management of your communities on Instagram, Facebook, LinkedIn and TikTok: we respond to comments, direct messages and reviews at times that suit your audience. We maintain a consistent tone and build genuine relationships, not just a presence.
Strategy and editorial plan
We identify which channels make sense for your business, which content pillars resonate with your audience, and draw up a monthly calendar with clear dates, formats and objectives. The strategy is reviewed every quarter using real data.
Content production
We produce the native formats that work best on each platform: short videos, carousels, Stories, Reels and posts, in collaboration with local creators where necessary. High production quality and consistent posting.
Paid social: Meta, TikTok, LinkedIn Ads
Paid campaigns on Meta (Instagram + Facebook), TikTok and LinkedIn, targeted by audience and objective (awareness, leads, sales). We test creative assets and optimise bids on a weekly basis to reduce the cost per result.
Social media analytics and reporting
Monthly report featuring real metrics (reach, engagement, clicks, CPA, ROAS) and actionable insights. No sugar-coating: if something isn’t working, we’ll say so and make the necessary changes.
What is included
in effective social media management
Initial audit
We review your current accounts, local competition in Mallorca and industry benchmarks. We identify gaps and opportunities before making any changes.
Editorial strategy
We define the key elements of content, frequency and the organic/paid mix in line with your objectives. A monthly schedule approved by you.
Visual system and tone
Consistent templates, colour palette and tone of voice across all channels. Your recognisable brand on Instagram, TikTok, LinkedIn or wherever else you’re active.
Activation and optimization
We publish content, manage the community, run paid campaigns and measure results. We iterate on creative content on a weekly basis. What works is scaled up.
Three layers
that organise your digital presence
Strategy. Understanding the business, the audience and the objectives. Determining which social media platform offers real value and what type of content works.
Execution. Consistent content production (photos, videos, copy) + publication + community management, tailored to the pace required by each channel.
Optimisation. Monthly analytics, A/B testing of creative assets, adjustment of paid advertising spend. What works is scaled up. What doesn’t is discarded.
What changes when your networks stop improvising
Greater focus
You make decisions with less hesitation.
Same voice
The website, sales and social media are all aligned.
Less friction
Teams and suppliers are less likely to have to improvise.
Further reading
Your proposal is easier to understand.
Greater value
Your image reflects what you charge.
Fondest memory
People recognise you sooner and are less likely to mistake you for someone else.
‘Working with islaNet has been an excellent decision. They have improved our online presence and we have seen an increase in customers in a short space of time. They are professional and are always there when we need them. Highly recommended.’
Companies
that have already placed their trust in us
Yes, these are some of our clients
Six signs of
poor network management
If everything revolves around ‘posting content’, you’ll be lacking in strategy, data and real results.
They only show you pretty templates
They only show you pretty templates
They do not measure reach or leads
They do not measure reach or leads
They publish the same thing on every network
They publish the same thing on every network
They charge per post, not for results
They charge per post, not for results
They do not work on paid social or understand it
They do not work on paid social or understand it
They block access to your accounts
They block access to your accounts
A helpful presence
is noticeable when you’re selling
- More stability in day-to-day operations
- Fewer outages and less improvisation
- More coherence between connectivity, security and support
How we manage
your social media
based on your current situation
From scratch
For businesses just starting out on social media: we define objectives, target audience, channels and a content plan before posting.
Reactivate channels
For brands with existing profiles that aren’t gaining traction: we audit accounts, reposition content and revitalise posts, paid advertising and community management.
Paid social only
For teams that already produce their own content and require Meta Ads, TikTok Ads or LinkedIn Ads campaigns with a controlled budget and a clear measurement system.
360º strategy
For brands that need to coordinate strategy, content, community and paid campaigns within a single work plan.
How we work
on your social media management
Audit and objectives
- We set out the objectives, context, target audience and competition.
Strategy and editorial plan
- We define the approach, the channels, the tone and the content strategy.
Content production
- We translate the strategy into photography, video, text and native formats for each social media platform.
Daily publishing and supervision
- We publish content, manage the community, monitor replies and keep the calendar up to date.
Analysis and optimization
- We measure the results and adjust our content, campaigns and schedule.
Frequently Asked Questions
on social media management
How much does it cost to manage social media in Mallorca?
islaNet’s public pricing is available in three tiers: Starter €590/month (1–2 networks, editorial plan + community + basic analytics), Pro €1,290/month (3 networks + video production + paid social up to €800/month) and Enterprise €2,290/month (360° management, all channels, advanced paid social + dedicated team). No minimum contract period. You can cancel by giving 30 days’ notice.
Which social media platforms should I focus on for my business in Mallorca?
Not all social media platforms work for every sector. For the hospitality and catering sectors, we usually prioritise Instagram and TikTok. For B2B and professional services, LinkedIn and Instagram. For local e-commerce, Meta Ads and Instagram. During the initial audit, we’ll tell you which ones deliver a real return on investment and which ones aren’t worth your time.
How long does it take to see results on social media?
Real organic results (consistent engagement, community growth) start to become apparent from months 3–4. Paid social results (leads, conversions) are measurable from the first week, with data that can be optimised from day 14 onwards. If an agency promises you results within 30 days without paid advertising, be wary.
Can I just book Meta Ads or Instagram, without the community management service?
Yes. We have a specific ‘Paid Social Only’ plan for businesses that already produce their own content and simply need Meta Ads, TikTok Ads or LinkedIn Ads campaigns with a controlled budget. The recommended minimum advertising spend to ensure it is cost-effective is €500 per month.
Is there a minimum contract period? Can I cancel whenever I want?
We operate without a minimum contract term. We recommend a minimum of 3 months to start identifying patterns and optimising your business, but you can cancel by giving 30 days’ notice. No penalties, no small print.
Why choose a social media agency in Mallorca rather than one in Madrid or Barcelona?
If your business operates in the Balearic Islands, a local agency has a better understanding of the context: the tourist season, Mallorcan business jargon, relevant events, and the local press and radio that help amplify your message. We hold face-to-face meetings in Palma when necessary and respond during Spanish business hours, rather than remotely from another time zone.
LET’S TALK
ABOUT
YOUR
SOCIAL MEDIA
If your social media isn’t delivering results or you don’t know where to start, let’s have a chat. We’ll tell you what we’d do in your situation, with no obligation.