{"id":3641,"date":"2025-06-16T09:48:06","date_gmt":"2025-06-16T07:48:06","guid":{"rendered":"https:\/\/www.islanetworks.com\/?p=3641"},"modified":"2026-10-02T12:59:43","modified_gmt":"2026-10-02T10:59:43","slug":"google-io-2025","status":"publish","type":"post","link":"https:\/\/www.islanetworks.com\/en\/blog\/google-io-2025\/","title":{"rendered":"SEO in the Age of AI: What You Need to Understand About the New Google After I\/O 2025"},"content":{"rendered":"\t\t
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Google I\/O 2025 introduced AI search developments including AI Mode, Deep Search and multimodal capabilities. These announcements expanded ways to search; they did not remove linked results or the foundations of SEO.<\/p>\n

Clicks and rankings remain useful. Combine them with queries, conversions and sampled presence in AI answers, without assuming that all metrics move in the same direction.<\/p>\n\n

What Google announced at I\/O 2025 \u2014 the part that actually matters<\/h2>\n

These are five announcements from the event, distinguishing what was presented then from subsequent availability:<\/p>\n

\n
01<\/div>
AI Mode in Search<\/div>

Google announced the US rollout of AI Mode, with follow-up questions and links to the web. At that event it presented the introduction of Gemini 2.5 in Search.<\/p><\/div>\n

02<\/div>
Deep Search<\/div>

A deeper research capability was presented to gather information and produce reports with sources, with an initial rollout planned in Labs.<\/p><\/div>\n

03<\/div>
Conversational agents<\/div>

Google showed capabilities to help with tasks such as finding tickets and reservations. The announcements did not mean every action was available that day in every country.<\/p><\/div>\n

04<\/div>
Real multimodal search<\/div>

Visual and conversational capabilities expand ways to ask a question. Describe images accurately where appropriate; poor labelling does not demonstrate a penalty.<\/p><\/div>\n

05<\/div>
Global AI Overviews<\/div>

AI Overviews presents generated answers with links when Google considers them useful. Its presence depends on the query; a fixed percentage cannot be applied to every website.<\/p><\/div>\n<\/div>\n\n

What real<\/span> impact does this have on your SEO?<\/h2>\n
Metric<\/th>What to observe<\/th>How to interpret it<\/th><\/tr><\/thead>
Clicks and CTR<\/td>Changes by query and page<\/td>Compare rankings, demand and visible results<\/td><\/tr>
Impressions<\/td>Visibility by segment<\/td>Not equivalent to visits or conversions<\/td><\/tr>
Branded queries<\/td>Demand and trends<\/td>Do not attribute changes to AI without evidence<\/td><\/tr>
Mentions and citations<\/td>Documented samples<\/td>Not a measure of the entire audience<\/td><\/tr><\/tbody><\/table><\/div>\n

Measure the effect in your own data. A citation can provide visibility without a visit, but does not guarantee brand growth or mean that every page will lose clicks.<\/p>\n\n

What you should do now<\/span> \u2014 the next 90 days<\/h2>\n
\n
01<\/div>
Audit your blog by conversational intent<\/div>

Check whether pages answer real questions and their headings describe each section clearly. A question format is not mandatory.<\/p><\/div>\n

02<\/div>
Review appropriate schema<\/div>

Keep structured data valid and consistent with visible content. Google requires no special schema for AI Overviews or AI Mode.<\/p><\/div>\n

03<\/div>
Show authorship and experience<\/div>

Identify who is responsible and support relevant claims. Adding a photo or biography does not guarantee that a source will be cited.<\/p><\/div>\n

04<\/div>
Assess llms.txt for its intended use<\/div>

llms.txt is a proposal for making information available to agents. Google says it does not affect visibility or rankings in its search engine. It does not replace robots.txt.<\/p><\/div>\n

05<\/div>
Measure mentions in LLMs<\/div>

Record questions, platform, language, date and results for each sample. Check any monitoring tool against verifiable observations.<\/p><\/div>\n

06<\/div>
Optimise images for multimodal search<\/div>

Use relevant images and descriptive alternative text where appropriate. Check that URLs work and markup does not describe something different from the image.<\/p><\/div>\n

07<\/div>
Diversify your traffic<\/div>

Email, organic LinkedIn, your own community. Depending 100% on Google is fragile survival.<\/p><\/div>\n<\/div>\n\n

What changes for local businesses \u2014 Mallorca and the Balearic Islands<\/h2>\n

In local search, keep business name, address, phone and services consistent. Check responses for relevant queries; the number of businesses cited is not fixed.<\/p>\n