{"id":3641,"date":"2025-06-16T09:48:06","date_gmt":"2025-06-16T07:48:06","guid":{"rendered":"https:\/\/www.islanetworks.com\/?p=3641"},"modified":"2026-05-23T15:39:27","modified_gmt":"2026-05-23T13:39:27","slug":"google-io-2025","status":"publish","type":"post","link":"https:\/\/www.islanetworks.com\/en\/blog\/google-io-2025\/","title":{"rendered":"SEO in the Age of AI: What You Need to Understand About the New Google After I\/O 2025"},"content":{"rendered":"\t\t
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Google I\/O 2025 was, without exaggeration, the most disruptive event for SEO in the last decade. Google publicly buried the classic \u201c10 blue links\u201d model<\/strong> and planted its flag in generative search: AI Overviews, AI Mode, Deep Search, conversational agents and multimodal search.<\/p>\n

If your organic traffic strategy is still measured only in clicks and rankings, it is time to reread the rules. This is not an algorithm update: it is a paradigm shift<\/strong>.<\/p>\n\n

What Google announced at I\/O 2025 \u2014 the part that actually matters<\/h2>\n

Beyond the marketing headlines, these are the five changes that really move the needle:<\/p>\n

\n
01<\/div>
AI Mode in Search<\/div>

A new conversational tab inside Google Search<\/strong>, powered by Gemini 2.5. It allows long, complex, multi-step questions with synthesised answers and citations.<\/p><\/div>\n

02<\/div>
Deep Search<\/div>

Deep research that cross-checks dozens of sources<\/strong> and produces a structured report. Your content must be citable or it will not appear.<\/p><\/div>\n

03<\/div>
Conversational agents<\/div>

Google no longer just answers: it takes action<\/strong>. Bookings, purchases, forms. Your website must be easy for an agent to consume.<\/p><\/div>\n

04<\/div>
Real multimodal search<\/div>

Text, voice and image inside the same query<\/strong>. Poorly labelled images are no longer invisible: they become a missed ranking and discovery opportunity.<\/p><\/div>\n

05<\/div>
Global AI Overviews<\/div>

Already available in Spain. They cover around 14% of informational queries<\/strong> and continue growing month after month.<\/p><\/div>\n<\/div>\n\n

What real<\/span> impact does this have on your SEO?<\/h2>\n
\n
Metric<\/th>Trend<\/th>Why<\/th><\/tr><\/thead>
Organic CTR (top 10)<\/td>-15 to -30%<\/strong><\/td>Users often stay with the AI Overview answer<\/td><\/tr>\n
Impressions<\/td>= or +<\/td>You appear, but you do not necessarily get the click<\/td><\/tr>\n
Branded queries<\/td>+10 to +20%<\/strong><\/td>If you are cited, people search for your brand afterwards<\/td><\/tr>\n
Zero-click traffic<\/td>+40 to +60%<\/strong><\/td>Searches that end without visiting any website<\/td><\/tr>\n<\/tbody><\/table><\/div>\n

You may get fewer clicks even when your content is better. What you gain is brand authority<\/em> and citations in generative engines. The success metric changes.<\/p>\n\n

What you should do now<\/span> \u2014 the next 90 days<\/h2>\n
\n
01<\/div>
Audit your blog by conversational intent<\/div>

Do your pillar posts answer real questions? Do they use question-based H2s where it makes sense?<\/p><\/div>\n

02<\/div>
Strengthen schema across every page<\/div>

Article, BlogPosting, FAQ, HowTo, Product, Service. Without schema, engines extract your content worse.<\/p><\/div>\n

03<\/div>
Show authorship and experience<\/div>

Photo, bio, LinkedIn, years of experience. E-E-A-T influences which sources get cited.<\/p><\/div>\n

04<\/div>
Create an llms.txt file in your root<\/div>

Tell Anthropic, OpenAI and Perplexity which pages are your pillars. Low cost, high optionality.<\/p><\/div>\n

05<\/div>
Measure mentions in LLMs<\/div>

Profound, AIResults, Otterly.ai. Set key queries and monitor whether you are cited.<\/p><\/div>\n

06<\/div>
Optimise images for multimodal search<\/div>

Descriptive alt text, clean filenames, ImageObject schema. Gemini Vision analyses images.<\/p><\/div>\n

07<\/div>
Diversify your traffic<\/div>

Email, organic LinkedIn, your own community. Depending 100% on Google is fragile survival.<\/p><\/div>\n<\/div>\n\n

What changes for local businesses \u2014 Mallorca and the Balearic Islands<\/h2>\n

Queries such as \u201cmarketing agency in Palma\u201d are starting to mix classic results with generative citations that name two or three companies<\/strong>. If your brand does not appear in that shortlist, you lose the first battle.<\/p>\n